photo TheHappygirlNav_fb.png photo TheHappygirlNav_twitter.png photo TheHappygirlNav_insta.png

Tuesday, June 26, 2012

the one: the cool, the one t-shirt

Here's my idea for a store: A shop that carries The One Perfect Thing--the perfect bed, the perfect pen, the perfect t-shirt.

I've been obsessed with the idea of a store called The One.

I imagine a conversation would go something like this. "Here is the t-shirt. We have tried on hundreds of t-shirts and this is the t-shirt to end your t-shirt search." We would have one candle, one espresso machine, one car, one shampoo, one pizza stone.

So, L., my ever clever husband said "Why do you need a storefront?"

"Well," I said. "I always imagined my little store would be in Malibu, you know beachfront and you'd smell the ocean breezes as you peruse the store drinking pink lemonade. It's my vision."

Said L., "Why not let people drink tequila or Dunkin Donuts or whatever while they shop online."


The One. On The Happygirl.

(shopping for cheese at Dean & Deluca in SoHo) 

Having traveled almost a million miles for my job as a Celebrity Events Host (reporter) I've browsed and shopped around the world from stocking up on pretty and inexpensive lingerie at Marks & Spencer in London to the Les Puces de Saint-Ouen (flea market) in Paris to dusty bookshops in Prague, I've sought small reminders of lovely places. There were also shopping excursions in Manhattan with my fashion-forward friend Victoria Snee (She taught me about the B's-Bendel's, Bergdorf's, Bloomingdale's and BlissSpa), The Grove in Los Angeles, the lovely shops on Nantucket (Nantucket Reds at Murray's Toggery Shop) and the quirky-funky stores on Melrose in LA where I once snuck out on a whim between two junkets at the Four Seasons Beverly Hills to get my belly button pierced, accompanied once again by my dear friend, Victoria. (Victoria, I love that we can go from Neiman-Marcus to Through Your Skin together!)

The One. The One.

The first product on The One should really be something we all use, something we need like the perfect t-shirt. I discovered the perfect t-shirt on one foggy morning at the James Perse store at the Malibu Lumber Yard. The James Perse Long Sleeve Casual t-shirt in 100% cotton is the t-shirt you will wear under a lightweight cashmere sweater when you fly from LAX ---> BOS. You'll wear it to bed and to the farmer's market when you choose the loveliest summer strawberries.  You will wear this t-shirt to a gallery opening in SoHo and to a temple in Israel.

It is The Perfect One. 

I love you, James Perse Long Sleeve T-shirt, I really do.

The James Perse Long Sleeve Casual T-Shirt is available online and in stores for $55 and comes in women's sizes 0-4 and men's crew neck in sizes 1-5.

No comments:

Post a Comment

09 10

design + development by kiki and co